Youll report to the VP of Marketing and collaborate with multiple teams, including product, social, product marketing, developer relations, ecosystem, and design.
Key Responsibilities
Own Web Operations & Performance: Manage main web properties (e.g., starkware.co, starknet.io, cairo-lang.org), ensuring fast, accessible, SEO-optimized, and conversion-oriented experiences.
Organic Growth Strategy: Define and execute a roadmap for organic user acquisition via content optimization, keyword strategy, technical SEO, link building and content placement.
Content Analytics & Experimentation: Partner with product marketing and ecosystem teams to test and iterate on content formats, distribution channels, and performance.
Funnel & Conversion Optimization: Build high-converting user journeys through CRO best practices, experimentation, and marketing automation (forms, CTAs, content flows).
Data & Attribution: Set up and maintain growth marketing analytics stack (e.g., GA4, HubSpot), monitor KPIs, and report performance across funnel stages.
Lead & Scale: Manage vendors, freelancers, and team members supporting growth-related activities like SEO, content ops, and marketing analytics.
Cross-Functional Collaboration: Work with design, product marketing, ecosystem, and DevRel to ensure alignment on messaging, campaigns, and product milestones.
+8 years of experience in growth marketing, performance marketing, or web strategy in high-growth tech or crypto companies.
+3 years of managerial experience, working in a highly technical, developer-focused environment, alongside product, dev-rel, or community teams.
Deep experience with organic growth levers: SEO, content optimization, site performance, and web experimentation.
Strong proficiency in web technologies and tools (e.g., WordPress, vercel, headless CMS, Google Tag Manager, basic HTML/CSS understanding).
Strong analytics capabilities and a data-driven mindset with hands-on experience using Google Analytics, Looker, or similar tools to inform decisions.
Native English or strong proficiency
Advantage: Passion for, or experience in, the crypto and blockchain space.
