This is a unique opportunity to shape the direction of our marketing efforts from the ground up. Youll work closely with senior leadership and cross-functional teams (Sales, Client Success, etc.) to build integrated marketing strategies that not only deliver on short-term KPIs but also reinforce our long-term brand vision.
Key Responsibilities
Demand Generation & Growth
Plan, execute, and optimize multi-channel marketing campaigns (search, social, email, webinars, events, etc.) to drive consistent lead generation and pipeline growth.
Develop and manage marketing automation workflows, lead scoring, and nurturing programs to improve conversion rates throughout the funnel.
Set and monitor performance metrics (CAC, LTV, ROI, etc.), using data-driven insights to refine strategies and allocate budget efficiently.
2. Brand & Communications Support
Maintain brand integrity by collaborating on brand guidelines, messaging, and visual identity to ensure consistency across all marketing touchpoints.
Contribute to content development (blogs, case studies, thought leadership pieces) that aligns with both demand-gen goals and brand messaging.
Assist with PR and media outreach efforts; help position the company as a thought leader in relevant industry channels and publications.
3. Strategic Planning & Cross-Functional Collaboration
Collaborate with freelancers, and agencies (design, content, SEO) to execute campaigns on time and on budget.
Partner with Sales, Product, and Client Success teams to ensure marketing campaigns are aligned with business objectives and sales enablement needs.
Conduct market and competitive research to identify growth opportunities and adjust strategies accordingly.
Play an active role in quarterly/annual marketing planning sessions, contributing to both short-term tactical campaigns and long-term brand strategy.
4. Analytics & Reporting
Routinely measure the effectiveness of marketing programs and present results to senior management.
Analyze channel performance and conversion data, presenting insights and recommendations for continuous improvement.
Maintain data hygiene and segment leads effectively within our CRM and marketing automation platforms.
Bachelors degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
At least 5 years experience of B2B marketing . Demonstrated success in designing and optimizing multi-channel marketing campaigns that drive measurable revenue impact.
Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM systems (Monday.com an advantage).
Proficient in web analytics (Google Analytics, etc.) and comfortable interpreting data to make strategic decisions.
Familiarity with A/B testing, conversion rate optimization, and other performance marketing best practices.
Understanding of brand positioning, messaging, and creative storytelling.
Experience contributing to content creation (written, visual, or multimedia) that aligns with brand voice.
Basic knowledge of PR tactics and media outreach processes.
Strong project management skills; can handle multiple campaigns and priorities concurrently.
Excellent communication and interpersonal skills
Data-driven problem solver with a growth mindsetalways seeking new ways to scale impact.
Creative thinker who can balance innovation with business objectives.
