We are looking for a Director of Growth, B2C Product to join and lead one of the largest business lines in the company.
A key leadership role within with ownership of one of the largest business lines in the company. Manage the impactful consumer business vertical, responsible for driving strategic direction, operational execution, and profitability.
The individual in this role will lead cross-functional teams, manage P&L accountability, and ensure that products and services meet the evolving market demands.
This role requires an experienced leader with a deep understanding of the consumer and ad-tech industry, an analytical and product mindset, and an ability to translate business objectives into actionable strategies.
What you will do:
Own the Consumer Business Line P&L, ensuring profitability and alignment with company-wide financial goals.
Become a focal point and foster collaboration and alignment across heterogenic teams – R&D, data, product, media acquisition, and BI
Meticulously analyze data to monitor KPIs, financial performance to hit targets and recenter efforts direction.
Help create and oversee multiple concurrent tests on monetization, acquisition, and product experiences.
Oversee the end-to-end process of taking features and initiatives into production.
Manage internal processes and ensure they drive the business line forward.
Drive the expansion of resources by recruiting, onboarding, and retaining top talent to support future growth.
Work with product, data and media teams to prioritize and ship features, A\B test, monetization and media acquisition strategies.
Work with the founding team and senior management to grow the vertical and overcome hurdles.
A key leadership role within with ownership of one of the largest business lines in the company. Manage the impactful consumer business vertical, responsible for driving strategic direction, operational execution, and profitability.
The individual in this role will lead cross-functional teams, manage P&L accountability, and ensure that products and services meet the evolving market demands.
This role requires an experienced leader with a deep understanding of the consumer and ad-tech industry, an analytical and product mindset, and an ability to translate business objectives into actionable strategies.
What you will do:
Own the Consumer Business Line P&L, ensuring profitability and alignment with company-wide financial goals.
Become a focal point and foster collaboration and alignment across heterogenic teams – R&D, data, product, media acquisition, and BI
Meticulously analyze data to monitor KPIs, financial performance to hit targets and recenter efforts direction.
Help create and oversee multiple concurrent tests on monetization, acquisition, and product experiences.
Oversee the end-to-end process of taking features and initiatives into production.
Manage internal processes and ensure they drive the business line forward.
Drive the expansion of resources by recruiting, onboarding, and retaining top talent to support future growth.
Work with product, data and media teams to prioritize and ship features, A\B test, monetization and media acquisition strategies.
Work with the founding team and senior management to grow the vertical and overcome hurdles.
Requirements:
5+ years of experience in Ad-tech, B2C, or consumer apps within the online advertising space.
Proven track record of driving significant MM$ incremental business growth
Experience managing business epics, P&L, and B2C products
Strong track record experience in managing direct reports or matrix management
In-depth B2C product & growth understanding – user flows, A/B testing, and user experience (UX) best practices.
Strong understanding of B2C mechanics – CAC, LTV forecasting, churn analysis etc..
Proven expertise in data analysis, data dissection, interpretation, and reporting.
Strong technical acumen and the ability to work closely with engineering and data teams.
Strong communicator with excellent interpersonal skills, collaboration, and delegation skills.
Excellent Hebrew and English communication skills. Written and oral.
5+ years of experience in Ad-tech, B2C, or consumer apps within the online advertising space.
Proven track record of driving significant MM$ incremental business growth
Experience managing business epics, P&L, and B2C products
Strong track record experience in managing direct reports or matrix management
In-depth B2C product & growth understanding – user flows, A/B testing, and user experience (UX) best practices.
Strong understanding of B2C mechanics – CAC, LTV forecasting, churn analysis etc..
Proven expertise in data analysis, data dissection, interpretation, and reporting.
Strong technical acumen and the ability to work closely with engineering and data teams.
Strong communicator with excellent interpersonal skills, collaboration, and delegation skills.
Excellent Hebrew and English communication skills. Written and oral.
This position is open to all candidates.
