About the role:
we are a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1,000 employees worldwide and sales in over 100 countries, we are headquartered in Yokneam and have offices in Tel-Aviv.
We are looking for a Product Marketing Director, that will be in charge on the go to market of one of our key businesses.
If you want to work in an innovative, international environment and passionate to help push the boundaries of healthcare, well-being, and energy-based technology, this is your opportunity!
Key responsibilities:
In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.
As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.
Main Duties:
Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities
Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and
economic tools.
Perform business intelligence, market & competitive analysis and translate them into actionable business goals
Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market
Work closely with our company's global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy
Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth
In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in
the field.
Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global
markets.
we are a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1,000 employees worldwide and sales in over 100 countries, we are headquartered in Yokneam and have offices in Tel-Aviv.
We are looking for a Product Marketing Director, that will be in charge on the go to market of one of our key businesses.
If you want to work in an innovative, international environment and passionate to help push the boundaries of healthcare, well-being, and energy-based technology, this is your opportunity!
Key responsibilities:
In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.
As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.
Main Duties:
Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities
Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and
economic tools.
Perform business intelligence, market & competitive analysis and translate them into actionable business goals
Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market
Work closely with our company's global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy
Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth
In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in
the field.
Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global
markets.
Requirements:
Bachelor degree in business, engineering, or related field
MBA from a leading institution
10+ years of experience in a global product marketing role, product, business, or comparable role
Experience in strategy consulting or corporate strategy – advantage
Fluent English – solid spoken and written skills
Strong analytical and problem solving skills (proficiency in excel is a must)
Strong storytelling and presentation skills
Excellent communication and presentation skills and ability to influence and motivate others in a cross functional organization
Ability to work self-sufficiently with strong sense of initiative, and excel in a high-paced, always changing environment
Can-do and hands-on mentality, positivity, and willingness to think outside the box to continuously improve our products and solutions
Must be passionate and charismatic and be able to instill those qualities in others
Proven ability to work globally; willingness to travel internationally
Fast learner and self-starter
Heres why you will LOVE working at our company:
Develop your expertise and exercise your creativity while making a true DIFFERENCE in peoples lives.
Work at a company with a 60+ year legacy of groundbreaking innovation that remains a market leader in its domains.
Benefit from personal growth opportunities and drive decisions that shape the future of our products, processes, and business culture.
Bachelor degree in business, engineering, or related field
MBA from a leading institution
10+ years of experience in a global product marketing role, product, business, or comparable role
Experience in strategy consulting or corporate strategy – advantage
Fluent English – solid spoken and written skills
Strong analytical and problem solving skills (proficiency in excel is a must)
Strong storytelling and presentation skills
Excellent communication and presentation skills and ability to influence and motivate others in a cross functional organization
Ability to work self-sufficiently with strong sense of initiative, and excel in a high-paced, always changing environment
Can-do and hands-on mentality, positivity, and willingness to think outside the box to continuously improve our products and solutions
Must be passionate and charismatic and be able to instill those qualities in others
Proven ability to work globally; willingness to travel internationally
Fast learner and self-starter
Heres why you will LOVE working at our company:
Develop your expertise and exercise your creativity while making a true DIFFERENCE in peoples lives.
Work at a company with a 60+ year legacy of groundbreaking innovation that remains a market leader in its domains.
Benefit from personal growth opportunities and drive decisions that shape the future of our products, processes, and business culture.
This position is open to all candidates.
