What you'll do
Crack briefs before they're handed to you. Translate market intelligence, customer insight, and competitive context into creative direction that's specific and actionable.
Develop campaign concepts end-to-end: the idea, the narrative, the execution plan.
Push the creative further than the brief asks. Know when a concept is good enough and when it can be sharper.
Build creative assets yourself: ads, landing pages, scripts, social content, campaign visuals.
Work across formats and channels, from static paid creative to video scripts to long-form brand content.
Maintain high output quality even when deadlines compress. Pace and craft are not a trade-off here.
Use performance data to inform creative decisions. Know what's converting, what's not, and why.
Bring data into the brief stage, not just the retro. Let it sharpen the concept before production begins.
Develop an instinct for what works in a B2B SaaS context without defaulting to what's safe.
Use AI tools as a genuine force multiplier: for ideation, concept exploration, copy generation, visual references, and production acceleration.
Stay ahead of what's possible. Bring new capabilities into the team's workflow before they become obvious.
Maintain craft standards as AI scales output. Volume is not the goal. Quality at volume is.
Keep creative work on-brand at pace. Know the guardrails well enough to move fast without losing coherence.
Work closely with PMM to ensure creative reflects the right message for the right audience.
Align creative direction with multiple stakeholders without letting the work get diluted by committee.
7+ years in brand or creative roles, with a deliberate move toward creative strategy in recent years. You've been growing toward this role, not pivoting into it.
A portfolio that proves both ends: strategic thinking behind the concept and hands-on execution in the work itself.
Strong command of performance creative. You know what converts, and you can explain why before the data comes in.
Genuine AI fluency in your creative workflow. Not someone who has tried the tools, someone who has changed how they work because of them.
B2B SaaS or tech experience. You know how to make technical products feel human without dumbing them down.
Data literacy. You can read campaign performance, draw conclusions, and change direction based on what you find.
Collaborative by nature, but not consensus-driven. You work well with others without needing a committee to approve every decision.
Comfortable with ambiguity at the concept stage. Precise and rigorous when it's time to ship.
