We're looking for someone with deep experience in the mobile app ecosystem who understands app developers, in-app advertising, mobile monetization, SDKs, mediation, and the broader ad tech landscape. You'll become the company's go-to expert in this space, bringing valuable market insights that help shape both our products and our commercial strategy. This position is based in Tel Aviv, Israel.
Responsibilities
* Own product positioning, messaging, and value proposition across GeoEdge's product portfolio
* Lead the go-to-market strategy and execution for new products, features, and major releases
* Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions
* Partner closely with Product Managers throughout the product lifecycle – from discovery and validation to launch and adoption
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
* Support Sales on strategic opportunities, customer presentations, and competitive deals
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy
Responsibilities
* Own product positioning, messaging, and value proposition across GeoEdge's product portfolio
* Lead the go-to-market strategy and execution for new products, features, and major releases
* Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions
* Partner closely with Product Managers throughout the product lifecycle – from discovery and validation to launch and adoption
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
* Support Sales on strategic opportunities, customer presentations, and competitive deals
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy
Requirements:
Requirements
* 4+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company
* Hands-on experience in the mobile app ecosystem and in-app advertising is required
* Experience in ad tech, app security, cybersecurity, fraud prevention, trust & safety, or digital risk – a strong advantage
* Strong understanding of app monetization, mobile advertising, SDKs, mediation platforms, ad networks, and the broader mobile advertising ecosystem
* Proven experience developing product positioning, messaging, and go-to-market strategies for technical products
* Excellent written, verbal, and presentation skills in English
* Ability to translate complex technical capabilities into clear, compelling customer value
* Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities
* Experience working cross-functionally with Product, Marketing, Sales, and Customer Success
Requirements
* 4+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company
* Hands-on experience in the mobile app ecosystem and in-app advertising is required
* Experience in ad tech, app security, cybersecurity, fraud prevention, trust & safety, or digital risk – a strong advantage
* Strong understanding of app monetization, mobile advertising, SDKs, mediation platforms, ad networks, and the broader mobile advertising ecosystem
* Proven experience developing product positioning, messaging, and go-to-market strategies for technical products
* Excellent written, verbal, and presentation skills in English
* Ability to translate complex technical capabilities into clear, compelling customer value
* Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities
* Experience working cross-functionally with Product, Marketing, Sales, and Customer Success
This position is open to all candidates.
