This is a maternity leave replacement role for a period of six months, with an option to extend.
This role is responsible for developing messaging framework and delivering high-performing copy that drives lead generation and conversion across ads, emails, landing pages, and partner marketing assets. You will shape and evolve positioning for weight loss and GLP-1 audiences, translating insights, strategy, and performance data into clear, compelling messaging that can be deployed and iterated at scale.
This is a hands-on role that requires strategic thinking, strong execution, and use of AI to scale both the quality and quantity of performance content. You will have direct ownership of copy quality, consistency, and iteration, and operate as a core partner to Acquisition, Lifecycle, CRO, and Partnerships.
Responsibilities
Own messaging across paid ads, emails, landing pages, and partner marketing assets
Write, test, and iterate conversion-focused copy for paid ads (static copy and video scripts), emails, landing pages, and partner marketing assets
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality
Develop hooks, angles, value propositions, objections, and narratives for performance marketing
Translate performance data, user insights, and growth priorities into clear creative concepts and copy hypotheses
Iterate copy based on performance feedback and clearly connect changes to outcomes
Create partner-ready copy for co-branded assets, landing pages, emails, and enablement materials
Adapt core messaging for different audiences, channels, and partner contexts
Stay informed on content marketing trends, competitor messaging, and category best practices to inform positioning and copy decisions
5+ years of experience in copywriting and performance content marketing
Experience writing high-performing copy for ads, emails, and landing pages
Strong understanding of performance marketing funnels, hooks, and conversion psychology
Experience developing and maintaining messaging frameworks
Demonstrated experience using AI tools to materially increase copy output, speed, or testing velocity, not just for brainstorming
Proven ability to design prompt frameworks, templates, or AI workflows to support iteration and experimentation
Comfortable operating in fast-paced, high-iteration environments
Strong cross-functional collaboration and communication skills
Experience using AI tools to increase speed and scale without compromising quality
Native English proficiency
Experience in DTC, health, wellness, or weight loss – nice to have
We work four days per week from the office.
