Were looking for a hands-on Media Buyer to join our team at Tel Aviv.
This role is responsible for setting up, managing, optimizing, and analyzing campaigns running through DSP, with a focus on performance, user acquisition, and client KPIs.
The ideal candidate has strong operational skills, analytical thinking, and a good understanding of the programmatic and mobile advertising ecosystem. Experience with MMPs, attribution data, campaign optimization, and DSP platforms is highly preferred.
What Youll Do:
Set up, launch, monitor, and optimize campaigns across DSP.
Manage campaigns across mobile, CTV, video, display, and app inventory.
Optimize toward client KPIs such as CPI, CPA, ROAS, retention, registrations, purchases, andLTV.
Analyze campaign performance and identify optimization opportunities across supply, audience, creatives, bids, pacing, and budget allocation.
Work with internal sales and account teams to understand client goals and translate them into campaign strategy.
Monitor daily performance, delivery, pacing, win rates, bid strategy, and post-install/post-click performance.
Troubleshoot campaign delivery, tracking, attribution, creative, and measurement isues.
Work with MMPs and attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or Kochava.
Prepare performance reports, insights, and recommendations for internal and client-facing discussions.
Collaborate with product, data, supply, and technical teams to improve campaign outcomes.
Maintain high operational standards and ensure campaigns are launched accurately and on time.
This role is responsible for setting up, managing, optimizing, and analyzing campaigns running through DSP, with a focus on performance, user acquisition, and client KPIs.
The ideal candidate has strong operational skills, analytical thinking, and a good understanding of the programmatic and mobile advertising ecosystem. Experience with MMPs, attribution data, campaign optimization, and DSP platforms is highly preferred.
What Youll Do:
Set up, launch, monitor, and optimize campaigns across DSP.
Manage campaigns across mobile, CTV, video, display, and app inventory.
Optimize toward client KPIs such as CPI, CPA, ROAS, retention, registrations, purchases, andLTV.
Analyze campaign performance and identify optimization opportunities across supply, audience, creatives, bids, pacing, and budget allocation.
Work with internal sales and account teams to understand client goals and translate them into campaign strategy.
Monitor daily performance, delivery, pacing, win rates, bid strategy, and post-install/post-click performance.
Troubleshoot campaign delivery, tracking, attribution, creative, and measurement isues.
Work with MMPs and attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or Kochava.
Prepare performance reports, insights, and recommendations for internal and client-facing discussions.
Collaborate with product, data, supply, and technical teams to improve campaign outcomes.
Maintain high operational standards and ensure campaigns are launched accurately and on time.
Requirements:
2+ years of experience in programmatic trading, campaign management, ad operations, mobile UA, or performance marketing.
Hands-on experience working with DSPs, ad platforms, or programmatic buying tools.
Strong analytical skills and comfort working with data, reports, dashboards, and campaign KPIs.
Understanding of MMPs, attribution, postback data, event tracking, and conversion measurement.
Ability to optimize campaigns based on performance signals and business goals.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Good communication skills and ability to work closely with sales, account, and technical teams.
Fluent English.
Familiarity with SKAN, privacy-safe measurement, incrementality, and modeled attribution.
Experience with gaming, sports, fintech, subscription, entertainment, or e-commerce apps.
SQL, Excel/Google Sheets, BI tools, or basic data analysis skills.
Experience optimizing toward ROAS, retention, purchase events, or other post-install KPIs.
2+ years of experience in programmatic trading, campaign management, ad operations, mobile UA, or performance marketing.
Hands-on experience working with DSPs, ad platforms, or programmatic buying tools.
Strong analytical skills and comfort working with data, reports, dashboards, and campaign KPIs.
Understanding of MMPs, attribution, postback data, event tracking, and conversion measurement.
Ability to optimize campaigns based on performance signals and business goals.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Good communication skills and ability to work closely with sales, account, and technical teams.
Fluent English.
Familiarity with SKAN, privacy-safe measurement, incrementality, and modeled attribution.
Experience with gaming, sports, fintech, subscription, entertainment, or e-commerce apps.
SQL, Excel/Google Sheets, BI tools, or basic data analysis skills.
Experience optimizing toward ROAS, retention, purchase events, or other post-install KPIs.
This position is open to all candidates.
