As the Head of Marketing, you will oversee high-level marketing strategy, global brand management, PR, social media, product marketing and go-to-market strategies. You will complement our performance marketing and SEO efforts by building a powerful, cohesive brand identity, optimizing lifecycle funnels, and driving impactful global campaigns. The ideal candidate is a seasoned marketing leader with a sharp creative eye, a commercial mindset, and a proven track record of scaling global consumer brands.
Responsibilities
Global Marketing Strategy: Own and execute our comprehensive global marketing strategy to drive organic growth, brand awareness, and user affinity at a massive scale.
Subscription & Lifecycle Growth: Lead the marketing lifecycle for our subscription services, focusing on user journeys, conversion funnels (freemium-to-paid), and retention strategies to boost engagement and user lifetime value (LTV).
PR & Social Media Management: Oversee our global corporate communications, PR, and social media presence (including LinkedIn and B2C channels). Direct, challenge, and refine the output of external agencies to ensure maximum impact and alignment with our brand voice.
Product Marketing: Lead high-level Product Marketing initiatives, driving messaging, positioning, and go-to-market (GTM) strategies for major feature launches, in focused regions.
Campaign & Creative Direction: Champion the brands creative direction. Ensure top-notch storytelling, campaign concept execution, and high-converting copy across all user touchpoints.
Lifecycle Marketing Operations: Leverage advanced CRM and lifecycle marketing platforms (specifically Braze) to build sophisticated engagement loops, push notifications, and in-app messaging flows.
Cross-Functional Collaboration: Partner closely with Product, Data, Growth (Paid UA & SEO), Sales and Partnerships teams to align organic brand equity activities with high-performance growth tactics.
Proven Leadership Experience: 6+ years of marketing leadership experience, preferably as a Marketing Director / Senior Director managing teams in established companies, or as a VP Marketing in high-growth startups.
B2C / B2B2C Expertise: Extensive experience operating within global consumer-facing industries (e.g., Freemium SaaS, Gaming, or massive-scale mobile applications).
Freemium & Subscription DNA: Proven track record of successfully managing user flows that drive users from free tiers to paid subscription options (experience in companies with strong subscription models and funnel optimization is a major advantage).
Agency & Communication Mastery: Strong background in managing external PR and creative agencies, with the ability to provide strategic counter-weight, push boundaries, and elevate their deliverables.
Lifecycle & CRM Familiarity: Deep understanding of user retention, funnel optimization, and lifecycle marketing. Direct experience or strong conceptual familiarity with Braze (or equivalent marketing automation tools) is a significant advantage.
Commercial & Analytical Mindset: A strong growth-oriented approach that connects high-level creative brand concepts with hard business metrics and conversion goals.
Global Scale Experience: Proven ability to target, engage, and communicate with diverse customer bases across multiple global markets.
Excellent storytelling, communication, and presentation skills in English.
