We need someone to define and own how the world meets us. That means: brand, content, demand gen, growth loops, partnerships, launches, community – the whole stack.
You'll work shoulder-to-shoulder with the founders to set positioning and execute it across every surface. You'll hire your team – starting with the Social Media Expert below. You'll have real budget for paid, real autonomy for brand decisions, and real ownership of the funnel from awareness to first paid customer.
This is the most senior marketing seat . It's founder-adjacent by design. You'll shape what category we win, not just how we tell people about it.
What you'll actually do
Own positioning, narrative, and brand voice across the entire company surface
Build the marketing team – start with social, scale to content, paid, partnerships, community
Run the public launch (PR, Product Hunt, X, YouTube, podcasts, press)
Stand up a real demand-gen engine – paid search, paid social, content SEO, creator partnerships
Own MQL → SQL conversion in partnership with the founders
Set the metrics that matter and report against them weekly
You'll work shoulder-to-shoulder with the founders to set positioning and execute it across every surface. You'll hire your team – starting with the Social Media Expert below. You'll have real budget for paid, real autonomy for brand decisions, and real ownership of the funnel from awareness to first paid customer.
This is the most senior marketing seat . It's founder-adjacent by design. You'll shape what category we win, not just how we tell people about it.
What you'll actually do
Own positioning, narrative, and brand voice across the entire company surface
Build the marketing team – start with social, scale to content, paid, partnerships, community
Run the public launch (PR, Product Hunt, X, YouTube, podcasts, press)
Stand up a real demand-gen engine – paid search, paid social, content SEO, creator partnerships
Own MQL → SQL conversion in partnership with the founders
Set the metrics that matter and report against them weekly
Requirements:
7+ years in marketing, with at least 3 leading a team at a high-growth startup
You've been the marketing leader through a public launch – and you have the receipts
Equally fluent in brand and performance – neither half pulls rank over the other
Deep instincts for design, taste, and tone – Genpire's voice runs through everything you ship
Comfortable on stage and in spreadsheets
You understand the consumer-goods or design tooling space (or you'll learn it fast and prove it)
Bonus points:
Previous experience marketing to designers, creatives, or DTC brand operators
You've launched a product on X, Hacker News, and Product Hunt yourself
A network of journalists, creators, and operators we can tap from day one
7+ years in marketing, with at least 3 leading a team at a high-growth startup
You've been the marketing leader through a public launch – and you have the receipts
Equally fluent in brand and performance – neither half pulls rank over the other
Deep instincts for design, taste, and tone – Genpire's voice runs through everything you ship
Comfortable on stage and in spreadsheets
You understand the consumer-goods or design tooling space (or you'll learn it fast and prove it)
Bonus points:
Previous experience marketing to designers, creatives, or DTC brand operators
You've launched a product on X, Hacker News, and Product Hunt yourself
A network of journalists, creators, and operators we can tap from day one
This position is open to all candidates.
