The ideal candidate is both creative and analytical someone who understands how to craft compelling content, but also how to test, measure, and optimize for performance.
Responsibilities
Own Campaign Execution: Plan, build, and deploy email newsletters, automated flows (welcome, abandoned cart, post-purchase, win-back, reactivation), SMS campaigns, and site pop-ups.
Customer Journey Management: Map and optimize lifecycle touchpoints to maximize engagement, repeat purchases, and long-term customer value.
Segmentation & Personalization: Leverage customer data to create targeted segments and deliver relevant, personalized messages.
Performance Optimization: Run A/B tests on subject lines, creative, copy, and send times to improve KPIs such as open rate, CTR, conversion rate, and unsubscribe rate.
Cross-Channel Alignment: Work with marketing, product, and merchandising teams to align lifecycle campaigns with promotions, launches, and seasonal campaigns.
Analytics & Reporting: Track and report on lifecycle KPIs, providing insights and recommendations for continuous improvement.
Compliance & Deliverability: Ensure all campaigns follow GDPR, CAN-SPAM, and TCPA guidelines, and maintain high deliverability standards.
Bachelors degree in Marketing, Communications, Business, or related field.
24 years of experience in email/SMS marketing, CRM, or lifecycle marketing, preferably in eCommerce or consumer brands.
Hands-on experience with platforms such as Klaviyo, Braze, Iterable, HubSpot, or similar.
Strong understanding of segmentation, personalization, and A/B testing.
Excellent copywriting and editing skills with an eye for design and brand consistency.
Analytical mindset, comfortable working with data to identify opportunities and measure performance.
