What you'll do:
Full, hands-on ownership of paid advertising in Buildots: Plan, execute, and optimize LinkedIn Ad campaigns, Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs)
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Build and maintain automated lead-capture, enrichment, analysis and scoring workflows using HubSpot, Salesforce, Zapier/Make, and custom scripts (Python/JavaScript/SQL).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency including applying lightweight technical solutions (e.g., scripting, automation, AI agents) to accelerate marketing initiatives.
3+ years of in-house experience in growth, demand generation, or performance marketing roles in a B2B SaaS growth stage tech company (Or similar experience with an agency working with B2B clients).
Proven hands-on expertise in LinkedIn Ads, Google Ads and programmatic advertising – campaign strategy, execution, and optimization.
Strong analytical skills and proficiency in Salesforce, GA4. Familiarity with PowerBI, Tableau or similar tools – an advantage.
Build and maintain automated lead-capture, enrichment, analysis and scoring workflows using HubSpot, Salesforce, Zapier/Make, and custom scripts (Python/JavaScript/SQL or similar).
A geeky number cruncher who is comfortable and experienced in applying technical solutions (e.g., scripting, APIs, automation tools like Python, JavaScript, SQL, Zapier, Make, or similar tools/languages).
Hands-on experience with email marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
Superb project management, operational skills and attention to detail
Native or Native-equivalent English proficiency.
Experience with SEO and website optimization – an advantage.
