You will collaborate closely with cross-functional teams within the organization including Customer Revenue, Channel & Alliances Sales, and Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth.
What youll do
Develop and execute multi-channel marketing strategies and programs focused on increasing expansion and retention for our growing install base.
Analyze data to understand customer pain points, product usage, engagement, and customer experience to identify growth opportunities and make data-driven recommendations
Establish a marketing program focused on driving partner awareness, engagement, and demand generation through an ecosystem of partners.
Collaborate closely with partners to execute joint plans that include clear objectives, key metrics, and outcomes with partners to reach new customers and increase global growth.
Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
Drive advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
Run ongoing A/B tests on different performance parameters and develop playbooks
Segment lists based on users behavior and engagement, and build effective conversion journeys.
Regular tracking and reporting on campaign performance
Bachelors degree in business, marketing, or a related field
Minimum of 3+ years experience in customer marketing, partner marketing, or related B2B marketing roles in a global SaaS or tech company.
Strong analytical skills with the ability to analyze data, make strategic recommendations based on customer journey and usage patterns, test, and optimize.
Experience with email marketing, marketing automation, and webinar programs.
Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story
A self-motivated, result-driven, enthusiastic, team player with great interpersonal skills
Proficiency in CRM tools. Advantage: SalesForce