Were looking for a strategic, hands-on Product Marketing Manager to lead the marketing strategy for our companys fastest-growing solution. This role sits at the center of VPs, Product, Sales, and Marketing – owning messaging, product launches, PLG funnels, pipeline impact, and sales enablement across core industries.
Youll act as the CMO for App Intelligence, shaping how its positioned both externally and internally, and directly influence ARR (revenue) by leading marketing that drives new business, upsell, and cross-sell.
So, what will you be doing all day?
Cross-functional leadership: Operate at the intersection and build strong relationships with Solution VP, Head of Solution, Product, GTM, and Marketing teams (campaigns, operations, Demand Gen, etc).
Product launches: Orchestrate the release of new features across industries and personas, from messaging and packaging to campaign strategy.
PLG funnel optimization: Optimize lead gen via website pages, free tools, PPC, outbound campaigns and trial funnels, driving conversions and sales meetings.
Positioning & messaging: Craft competitive value propositions and translate product features into benefit-driven use cases for buyers and customer-facing teams.
Sales enablement: Equip sales with training, decks, battlecards, and competitive positioning.
Youll act as the CMO for App Intelligence, shaping how its positioned both externally and internally, and directly influence ARR (revenue) by leading marketing that drives new business, upsell, and cross-sell.
So, what will you be doing all day?
Cross-functional leadership: Operate at the intersection and build strong relationships with Solution VP, Head of Solution, Product, GTM, and Marketing teams (campaigns, operations, Demand Gen, etc).
Product launches: Orchestrate the release of new features across industries and personas, from messaging and packaging to campaign strategy.
PLG funnel optimization: Optimize lead gen via website pages, free tools, PPC, outbound campaigns and trial funnels, driving conversions and sales meetings.
Positioning & messaging: Craft competitive value propositions and translate product features into benefit-driven use cases for buyers and customer-facing teams.
Sales enablement: Equip sales with training, decks, battlecards, and competitive positioning.
Requirements:
3+ years of product marketing experience for a B2B product
Familiarity with Appcues, Salesforce, Figma, and Mixpanel.
Creative, out-of-the-box thinker with strong ideation skills
Exceptional storyteller with strong presentation abilities
A natural collaborator who builds trust and navigates multiple stakeholders with ease
Comfortable moving fast and executing existing marketing roadmap plans .
3+ years of product marketing experience for a B2B product
Familiarity with Appcues, Salesforce, Figma, and Mixpanel.
Creative, out-of-the-box thinker with strong ideation skills
Exceptional storyteller with strong presentation abilities
A natural collaborator who builds trust and navigates multiple stakeholders with ease
Comfortable moving fast and executing existing marketing roadmap plans .
This position is open to all candidates.
