we are seeking a Product Marketing Manager to lead the go-to-market and growth strategy for key seller programs our subscription-based offerings that drive talent success and platform revenue. This is a high-impact, cross-functional role for a strategic thinker and doer who is passionate about driving measurable growth through activation, engagement, and retention.
As a PMM in this domain, youll optimize and scale existing programs by launching new features, refining positioning, and executing lifecycle strategies that enhance product adoption and increase customer value. Youll work at the intersection of product, data, marketing, and operations to ensure our talent get the most value from their subscriptions.
What am I going to do?
Own and execute go-to-market strategies for seller subscription programs and new feature launches from research and messaging to enablement and campaign delivery
Design and execute full-funnel marketing strategies to improve seller activation, reduce churn, and increase program stickiness through onboarding flows, education, and habit-forming product experiences
Develop & execute lifecycle communications across multiple channels that target each stage of the user journey
Craft compelling, segmented, data-backed value props & messaging frameworks tailored to diverse seller personas and business types
Drive impact with data by define success metrics, test hypotheses, and work closely with analytics to optimize performance
Collaborate daily with product, design, content, BI, business owners, and operations to ensure alignment and execution
Be the voice of users; synthesize feedback from research, market insights, and product usage data to influence product development and optimize the user experience
Work hands-on with marketing tools and analytics platforms to implement, track, and refine strategies in real-time.
As a PMM in this domain, youll optimize and scale existing programs by launching new features, refining positioning, and executing lifecycle strategies that enhance product adoption and increase customer value. Youll work at the intersection of product, data, marketing, and operations to ensure our talent get the most value from their subscriptions.
What am I going to do?
Own and execute go-to-market strategies for seller subscription programs and new feature launches from research and messaging to enablement and campaign delivery
Design and execute full-funnel marketing strategies to improve seller activation, reduce churn, and increase program stickiness through onboarding flows, education, and habit-forming product experiences
Develop & execute lifecycle communications across multiple channels that target each stage of the user journey
Craft compelling, segmented, data-backed value props & messaging frameworks tailored to diverse seller personas and business types
Drive impact with data by define success metrics, test hypotheses, and work closely with analytics to optimize performance
Collaborate daily with product, design, content, BI, business owners, and operations to ensure alignment and execution
Be the voice of users; synthesize feedback from research, market insights, and product usage data to influence product development and optimize the user experience
Work hands-on with marketing tools and analytics platforms to implement, track, and refine strategies in real-time.
Requirements:
4+ years of experience in product marketing, ideally within a marketplace, SaaS, or consumer-facing tech environment
Proven experience leading GTM strategies for new products and features and executing relevant lifecycle marketing campaigns and activities
Strong business acumen with a performance mindset, comfortable owning goals and linking marketing efforts to impact
Skilled storyteller who can articulate value, simplify complexity, and inspire action across audiences
Highly organized, self-directed, and detail-oriented with a bias for clarity, documentation, and follow-through
Strong analytical skills, highly capable of interpreting data, performing qualitative research, running A/B tests, and translating results into actionable key takeaways
Experience working and successfully collaborating with multiple internal partners, including product, design, content, customer success, brand, business owners, and support
Excellent written and verbal communication skills
Bonus: Experience as a freelancer or deep familiarity with the freelancing ecosystem
English Advanced, proficient at a high level.
4+ years of experience in product marketing, ideally within a marketplace, SaaS, or consumer-facing tech environment
Proven experience leading GTM strategies for new products and features and executing relevant lifecycle marketing campaigns and activities
Strong business acumen with a performance mindset, comfortable owning goals and linking marketing efforts to impact
Skilled storyteller who can articulate value, simplify complexity, and inspire action across audiences
Highly organized, self-directed, and detail-oriented with a bias for clarity, documentation, and follow-through
Strong analytical skills, highly capable of interpreting data, performing qualitative research, running A/B tests, and translating results into actionable key takeaways
Experience working and successfully collaborating with multiple internal partners, including product, design, content, customer success, brand, business owners, and support
Excellent written and verbal communication skills
Bonus: Experience as a freelancer or deep familiarity with the freelancing ecosystem
English Advanced, proficient at a high level.
This position is open to all candidates.
