What You'll Do
Strategy: Develop and execute comprehensive paid media strategies aligned with overall marketing KPI targets, considering audience, competitive landscape, and industry trends.
Execution: Oversee end-to-end management of campaigns, including keyword research, ad creation, bid management, and A/B testing to optimize performance.
Budget: Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve results in line with ROI expectations
Reporting: Utilize analytics tools to monitor campaign performance KPIs, generate insightful reports, and make data-driven recommendations for continuous improvement.
Knowledge Base: Stay abreast of updates and changes in platforms (Google Ads, Bing Ads, Paid Social, etc.) and implement best practices to stay ahead in the competitive landscape.
Collaboration: Work with cross-functional teams, including SEO, content, CRO and design, to ensure integrated and cohesive digital marketing strategies.
Testing: Implement and manage a practice of testing and experimentation to identify opportunities for CAC efficiency and driving paid acquisition ARR targets.
Proven experience running Google searched campaigns – MUST
Strong analytical skills and experience with data analysis tools
Experience in the investing industry is a strong advantage
Detail-oriented, "can do" attitude, and passionate about growth in a fast paced environment
A highly collaborative, team-oriented individual that is comfortable with new situations and highly iterative projects
Fluent/native English speaker – excellent written and verbal communication skills are essential.
