Were looking for a Senior Content Marketing Manager (market research) to create high-quality, data-driven content that enhances customer experiences, communicates our unique value proposition, and supports our sales funnel.
This role will report to Director of Content Marketing.
The role demands expertise in content creation and data analytics, a passion for insights, and proficiency in product marketing and content management. If you excel in storytelling, data analysis, marketing, and digital intelligence, this opportunity is for you.
So, what will you be doing all day?
Lead all content creation activities, ensuring clarity and consistency of messaging.
Optimize content for various channels, including online, social media, email, video, and outbound
Become the content marketing expert for Similarweb's Market Research and Shopper use cases and value proposition
Collaborate with product, solutions, and marketing teams to execute a comprehensive goal-based content plan
Develop content for market research and marketing leaders priorities and challenges to derive consumer and market insights that prompt action
Optimize marketing effectiveness across the conversion funnel
Repurpose insights into various content formats, from blog posts to industry reports, to whitepapers and webinars (video – advantage)
Conduct qualitative research to create high-quality, insights-driven content
Partner with internal stakeholders to answer key business questions through compelling marketing content
Create content for data visualizations that illustrate market/consumer findings
Strengthen product marketing materials and messaging by persona, industry, and region.
This role will report to Director of Content Marketing.
The role demands expertise in content creation and data analytics, a passion for insights, and proficiency in product marketing and content management. If you excel in storytelling, data analysis, marketing, and digital intelligence, this opportunity is for you.
So, what will you be doing all day?
Lead all content creation activities, ensuring clarity and consistency of messaging.
Optimize content for various channels, including online, social media, email, video, and outbound
Become the content marketing expert for Similarweb's Market Research and Shopper use cases and value proposition
Collaborate with product, solutions, and marketing teams to execute a comprehensive goal-based content plan
Develop content for market research and marketing leaders priorities and challenges to derive consumer and market insights that prompt action
Optimize marketing effectiveness across the conversion funnel
Repurpose insights into various content formats, from blog posts to industry reports, to whitepapers and webinars (video – advantage)
Conduct qualitative research to create high-quality, insights-driven content
Partner with internal stakeholders to answer key business questions through compelling marketing content
Create content for data visualizations that illustrate market/consumer findings
Strengthen product marketing materials and messaging by persona, industry, and region.
Requirements:
Minimum of 5 years of content experience, preferably in digital intelligence market research
Passion for content creation and data
SEO knowledge and experience advantage
Hands-on experience with long-form insights content
Strong analytical skills and attention to detail
Intellectual curiosity and data-driven mindset
Strong interpersonal skills and ability to navigate complex organizations
Self-motivated and capable of managing multiple projects
Collaborative and solution-oriented
Minimum of 5 years of content experience, preferably in digital intelligence market research
Passion for content creation and data
SEO knowledge and experience advantage
Hands-on experience with long-form insights content
Strong analytical skills and attention to detail
Intellectual curiosity and data-driven mindset
Strong interpersonal skills and ability to navigate complex organizations
Self-motivated and capable of managing multiple projects
Collaborative and solution-oriented
This position is open to all candidates.
