This is a role for a master practitioner who wants to define the future of how consumer brands are built and scaled.
What you'll do
Strategic Selection & Due Diligence: Navigate a high-volume funnel of global consumer brands to identify founders and products with "winning" DNA.
Brand Narrative & GTM: Define the D2C strategy, including value props, hooks, and creative briefs, while auditing agentic output.
Commercial Architecture: Design the business model and monetization strategy- including pricing, bundles, and subscriptions- for the CRO.
High-Velocity Execution: Monitor dozens of monthly launches and analyze real-time performance data to pivot strategies or provide final audits.
Methodical Systems: Maintain rigorous documentation of every test, insight, and roadmap to build our internal knowledge base.
Product Evolution: Provide the strategic intuition to refine agentic workflows, collaborating with R&D to continuously improve effectiveness.
5-7 Years of Marketing/Growth Experience: Proven track record in D2C/E-commerce, Brand Management, Product Marketing (PMM), or Agency Strategy/Planning.
Superior Business Acumen: Ability to look at a product and immediately see the business model, the alternatives, and how the numbers need to move.
Consumer Market Proficiency & Passion: Deep knowledge of the US consumer landscape and what makes a brand story resonate with a modern audience.
Marketing Strategy & Narrative Design: Experience in developing high-level marketing strategies, including defining unique brand angles, value propositions, and compelling storytelling.
Methodical Execution & Project Management Capabilities: You operate with the rigor of a professional Project Manager. You find satisfaction in building perfectly organized systems, managing complex timelines, and maintaining well-documented workflows.
