Purpose of the role
This role is ideal for a sharp, hands-on B2B marketing professional who knows how to turn strategy into execution. The role suits a creative, curious marketer who isn’t afraid of technical topics, can learn fast, and knows how to shape and elevate content.
Strong organization skills, clear thinking, and the ability to manage multiple projects simultaneously.
Responsibilities:
Content:
Define, brief, and help create the core marketing content that fuels the company’s activity across paid, digital, organic, and in-house channels, working closely with the content writer and external agencies.
• Create marketing content based on existing materials, write marketing copy independently when needed, and refine technical accuracy in collaboration with the technical content writer.
• Work closely with the content writer to plan technical white papers, articles, and success stories
• Own the monthly database newsletter
• Social media: Ghostwrite the "CEO Content" and manage the LinkedIn & Facebook pages and blog posts to humanize the brand.
• Manage relationships with industry magazines, including media planning, content delivery, and publication follow-up.
• Nurture Operations: Build and create the automated email sequences in the CRM/Marketing tool.
• Coordinate SEO- and GEO-driven content planning and execution with the content writer.
Digital:
• Agency & Budget Manager: Be the daily contact for the SEO/Paid agency. Review their reports and ensure they are aligning with the KPIs.
• Performance Reporting: Monitor performance and ensure insights are reflected in ongoing execution.
• Lead Management: Monitor the leads flow from paid activities to the Sales Managers/Distributors and collect feedback on lead quality.
