The Role is looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across GeoEdge's product portfolio, with a strong focus on our mobile and app security solutions. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products – defining compelling positioning and messaging, leading our go-to-market strategy, and translating our technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. While you'll work across GeoEdge's product portfolio, a significant part of your role will focus on our growing mobile business. We're looking for someone with deep experience in the mobile app ecosystem who understands app developers, in-app advertising, mobile monetization, SDKs, mediation, and the broader ad tech landscape. You'll become the company's go-to expert in this space, bringing valuable market insights that help shape both our products and our commercial strategy. This position is a remote position.
Responsibilities
* Own product positioning, messaging, and value proposition across GeoEdge's product portfolio
* Lead the go-to-market strategy and execution for new products, features, and major releases
* Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions
* Partner closely with Product Managers throughout the product lifecycle – from discovery and validation to launch and adoption
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
* Support Sales on strategic opportunities, customer presentations, and competitive deals
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy
Responsibilities
* Own product positioning, messaging, and value proposition across GeoEdge's product portfolio
* Lead the go-to-market strategy and execution for new products, features, and major releases
* Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions
* Partner closely with Product Managers throughout the product lifecycle – from discovery and validation to launch and adoption
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
* Support Sales on strategic opportunities, customer presentations, and competitive deals
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy
Requirements:
* 4+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company
* Hands-on experience in the mobile app ecosystem and in-app advertising is required
* Experience in ad tech, app security, cybersecurity, fraud prevention, trust & safety, or digital risk – a strong advantage
* Strong understanding of app monetization, mobile advertising, SDKs, mediation platforms, ad networks, and the broader mobile advertising ecosystem
* Proven experience developing product positioning, messaging, and go-to-market strategies for technical products
* Excellent written, verbal, and presentation skills in English
* Ability to translate complex technical capabilities into clear, compelling customer value
* Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities
* Experience working cross-functionally with Product, Marketing, Sales, and Customer Success
* Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment Working at GeoEdge At GeoEdge, we're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats – creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues acro
* 4+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company
* Hands-on experience in the mobile app ecosystem and in-app advertising is required
* Experience in ad tech, app security, cybersecurity, fraud prevention, trust & safety, or digital risk – a strong advantage
* Strong understanding of app monetization, mobile advertising, SDKs, mediation platforms, ad networks, and the broader mobile advertising ecosystem
* Proven experience developing product positioning, messaging, and go-to-market strategies for technical products
* Excellent written, verbal, and presentation skills in English
* Ability to translate complex technical capabilities into clear, compelling customer value
* Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities
* Experience working cross-functionally with Product, Marketing, Sales, and Customer Success
* Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment Working at GeoEdge At GeoEdge, we're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats – creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues acro
This position is open to all candidates.
