This is a hands-on, build role. Youll write the decks, develop the messaging, and produce the materials our field teams rely on to win deals and support partners, working in close partnership with Sales.
In this role you will
Build sales and partner-facing collateral: Develop the decks, one-pagers, messaging frameworks, and launch materials Sales and Customer Success reach for-assets designed to get used in the field, not just delivered.
Translate product into buyer language: Turn complex product capabilities into clear, customer-centric narratives that resonate across Empathys B2B audiences-insurers, financial institutions, and employers.
Drive product and feature launches: Own launch materials end-to-end, coordinating across Product, Design, and the broader marketing team to ship on time and on message.
Enable the field: Equip Sales and CS with positioning, talk tracks, and training materials that support revenue targets-and refine them based on how they land in real deals.
Partner cross-functionally: Work naturally with Sales, CS, Product, and Design as collaborative partners-low friction, high follow-through.
Stay close to the market: Gather feedback from the field, partners, and competitive signals to sharpen positioning and flag early whats working and what isnt.
Experience: 4+ years of product marketing experience, ideally in a B2B2C or B2B SaaS environment.
Sharp writer: You move between complex product concepts and clean buyer-facing language without losing clarity.
Field-tested output: Evidence youve built collateral that was actually adopted-and can speak to what made it land.
Sales partnership: A real working relationship with Sales and GTM teams; youve worked alongside the field and understand their roles and motivations.
Proactive & self-directed: You take initiative before being asked, drive workstreams end-to-end without consistent check-ins, and manage competing priorities without dropping things.
Fast, deep learner: You can dive into a new industry vertical and get fluent fast, enough to drive credible GTM conversations across Product, Sales, and CS.
Buyer landscape (a plus): Experience selling to insurers, financial institutions, or employers (benefits/HR tech).
Language: Hebrew working proficiency required; excellent written and spoken English.
