, Marketing Operations plays a critical role in connecting data, systems, and teams to drive scalable growth across both Sales-Led (SLG) and Product-Led (PLG) motions. This role sits at a key intersection within our Marketing organization, enabling alignment across teams, technologies, and processes.
You will be both a hands-on builder and a strategic partner, working closely with Lifecycle Growth, Product Marketing, Demand Generation, BI, MIS and GTM teams to design and scale high-impact marketing workflows.
Youll play a central role in transforming how we operate, bringing a modern, AI-first approach to marketing operations, simplifying complex legacy processes, and driving measurable business impact.
Key Responsibilities
Own and optimize marketing automation platforms, building scalable multi-channel campaigns, lifecycle journeys, and nurture programs
Lead advanced audience segmentation and ensure seamless lead flow across SLG and PLG funnels
Design and implement scalable marketing processes, including campaign execution, lead management, and data governance
Set up and maintain lead capture integrations while operating data enrichment strategies using internal and external sources, ensuring accurate data flow and improving segmentation, targeting, and personalization
Own data governance across marketing systems and CRM, ensuring high standards of accuracy, consistency, and scalable data structures across multiple objects
Collaborate cross-functionally to translate business needs into operational solutions and drive alignment on GTM and KPIs
Analyze campaign and funnel performance, delivering actionable insights and defining measurement frameworks with BI and Analytics teams
Drive AI innovation, including redesigning workflows and implementing AI-driven solutions
3-5+ years of experience in Marketing Operations, Lifecycle, or Growth Operations within B2B SaaS
Hands-on experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketing Cloud), including managing large-scale datasets
Strong expertise in lifecycle marketing, segmentation, and building end-to-end marketing processes with an omnichannel approach
Experience implementing and maintaining marketing models (e.g., SQL, Intent, MQL scoring)
Proven experience leveraging AI in marketing or operations, including building and implementing AI-driven solutions
Ability to operate both strategically and hands-on in a fast-paced environment
Experience streamlining large-scale data flows across marketing systems and CRM
Strong project management and communication skills, with the ability to manage multiple stakeholders and priorities
Experience leading marketing platform implementations and managing them at an admin level, including overseeing martech stacks, budgets, and vendors
