What Youll Do
Develop industry-specific messaging for enterprises that translate Robins value into the language of each vertical: the pain points, compliance pressures, and IT maturity levels that matter to each buyer.
Train AE and SDR teams on vertical-based messaging and competitive positioning.
Partner directly with Account Executives on active deals to craft collateral that moves specific conversations forward.
Run win/loss analysis and feed insights back into messaging, enablement, and competitive positioning.
Build and maintain a full sales enablement library: pitch decks, objection guides, talk tracks, Savings and value calculators, white papers, and one-pagers for different stages of the Enterprise sales cycle.
Plan, produce, and host a recurring thought leadership webinar series for IT leaders and decision-makers, sourcing and managing external speakers from industry, academia, and the broader IT community.
Lead the customer story program end to end: identify story candidates, develop angles, and manage production of case studies, video testimonials, and quote libraries, so every AE has the right story for every conversation.
Build a bench of live customer references and speakers ready for webinars, events, and executive briefings.
Define and own KPIs across all program areas: content utilization, webinar pipeline conversion, customer story coverage by vertical, and win rate lift tied to enablement.
Requirements:
5+ years of product marketing experience for B2B SaaS, with a focus on C-level/ VP buyers in Enterprise.
Proven track record in building industry or vertical messaging for Enterprise technology products.
Hands-on experience producing sales enablement assets, pitch decks, talk tracks, objection guides, and ROI tools.
Experience producing and hosting thought leadership webinars, including external speaker management and recurring program ownership.
Active, fluent use of AI tools – including Claude or equivalent LLMs – to produce marketing and sales assets at scale. This is a hard requirement, not a nice-to-have.
Exceptional written communication. You write clean, punchy, executive-ready copy without heavy editing.
Native English proficiency, written and spoken, must!
Strong Advantage:
Experience marketing AI or AI agent products to Enterprise buyers.
Background in ITSM, cybersecurity, or adjacent Enterprise IT software.
Experience building vertical go-to-market strategies across multiple industries.
Track record supporting Enterprise sales teams in complex, multi-stakeholder deal cycles.
