· Lead roadmap execution from analysis and research, initial mockups to final designs considering best UX practices and technical considerations. Coordinating the development of the tasks, specifying detailed requirements for the dev team considering all use cases, and being responsible for final QA and launch.
· Highly data-oriented including data to the research phase, analyzing the impact of the changes/improvements implemented onsite. Create and analyze regular and ad hoc reporting to monitor business KPIs and to measure the effectiveness of product enhancements, bringing relevant insights to the rest of the team and stakeholders.
· Leads product continuous improvement and optimization through a/b testing and other analytical tools.
· Gives visibility of the progress on product enhancement, communicating with main stakeholders. Consolidates feedback from stakeholders and customers to improve the website.
· Constantly looking for best practices in the market and industry trends brings new ideas for the product and process.

















