You will own how our company communicates its value to product-led users across the entire funnel. This is not just a writing role – its a messaging ownership role that combines strategy, research, and high-impact copywriting to drive acquisition, activation, and engagement.
You should genuinely enjoy the creative side of the work – developing ideas, writing scripts and briefs, and shaping how concepts come to life across different formats.
What Youll Do
Own PLG messaging end-to-end, including value propositions, messaging hierarchy, use-case narratives, and objection handling
Conduct customer, market, and competitor research to inform messaging decisions
Develop creative ideas and write clear, inspiring scripts and briefs for ads, video, landing pages, and lifecycle communications
Partner with Growth, CRO, PMM, Product, and Design to align messaging across the funnel
Test, iterate, and optimize messaging based on performance and user behavior
Uphold and evolve our companys brand voice in a growth context.
You should genuinely enjoy the creative side of the work – developing ideas, writing scripts and briefs, and shaping how concepts come to life across different formats.
What Youll Do
Own PLG messaging end-to-end, including value propositions, messaging hierarchy, use-case narratives, and objection handling
Conduct customer, market, and competitor research to inform messaging decisions
Develop creative ideas and write clear, inspiring scripts and briefs for ads, video, landing pages, and lifecycle communications
Partner with Growth, CRO, PMM, Product, and Design to align messaging across the funnel
Test, iterate, and optimize messaging based on performance and user behavior
Uphold and evolve our companys brand voice in a growth context.
Requirements:
3 + years in growth marketing, conversion copywriting, and messaging with a strong portfolio showcasing successful short-form content (ads, landing pages, email) and data-driven results. Preferably within a PLG environment or the travel-tech industry.
3 + years in growth marketing, conversion copywriting, and messaging with a strong portfolio showcasing successful short-form content (ads, landing pages, email) and data-driven results. Preferably within a PLG environment or the travel-tech industry.
This position is open to all candidates.
